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The Hook Launches: What Music Means To Me

Photographer: Rich Sanders

Photographer: Rich Sanders

We have spent a lot of time writing about music. Three years of our time, in fact, just writing about our friends, peers, colleagues, faceless emailers. We’ve loved every moment of it, but what does this all mean? We made it out of our terrible two’s, and we spent a lot of time refocusing our agenda on what’s important to us here at The Hook Journal.

Community is one of the biggest driving forces that we, as people who enjoy music, play music, make music, listen to music, archive music, would agree upon, right? What makes music this experience for all of us, no matter where we are in relation to it? Whether it’s behind a microphone, behind a camera, through headphones, in a packed basement in South Philly, a coffee bar in New Hampshire, an abandoned Warehouse in South Carolina, music gives us something to hold onto - so, we decided to ask about it.

What Music Means To Me is our forthcoming project that has been carefully asked of contributors all over the United States. The contributors are unique music creators, enjoyers, opinion havers, & art makers who identify all in different, creative & unique ways - ways that make them just them.

Music is one of the oldest art forms, and has been a constant source of power, of courage, of enlightment, of togetherness, of vulnerability - and we hope this project shows that. What Music Means To Me can be as abstract or as literal as human beings allow it, it can be in the form of words, of song, of art, of understanding and silence. We hope to create community by giving a platform to people, by giving the opportunity for others to feel understood, to give and receive empathy, to promote local music, and most of all to be meaningful humans.

Over the course of the next month and a half, beginning on April 10th, a new contributor’s story will post in the morning hours, and we hope that you read these stories, share these stories, take in these moments and apply them to What Music Means To You - and then let us know what you think, tell us your biggest fears, your highest moments, how to be better, who to listen to. What we want most of all from this project is a sense that people are heard, and this is a community that cares for every person, no matter how small or large their part - so, come be part of it with us!

Love,
The Hook Journal & Emily Famularo

"In The Dark" Is The Latest From The Caracals

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With a stellar mixture of garage rock roots and indie sound, The Caracals are bringing their own fresh twist to the scene. With a beginning in Orange County, California, the new project is inspired by gritty, noisy bands like The Black Keys or The Last Shadow Puppets. Their latest release, "In The Dark" is a conceptual single with hints of surf rock and contemporary twists.

We have it streaming down below for you, and we couldn't be more excited about it! Check it out down below.

The moody, brooding single is the set up for a hopeful 2018 EP from The Caracals and we'll agree that we're hopeful too. According to the band, their mission is "...to craft exciting down-to-earth tracks that are filled to the brims with chunky guitar riffs, energetic vocals and steady rhythm sections with a retro feel."

You heard it here, so to keep up with the up and comers, check out their social media down below!

The Caracals: Facebook // Instagram

'Sunshine Fever' From CHVNCE Is The Trip You're Looking For

Celebrating their most recent release, Millennial Hippie, CHVNCE released a music video earlier this month for 'Sunshine Fever,' and you'd be straight silly to miss this one.

Check it out below!

With a blast from the past psychedelic feel & reminiscent of bands like Foals or Queens of the Stone Age, CHVNCE are bringing an enlightening sound for listeners - and we're not the only ones who are noticing. Recently picked up by Blossom Records in LA, CHVNCE is well on their way. Coming out of a solo indie project from Hayden Chance, and now into this is quite the thrilling adventure, and we're only even more excited to see what else they have in store for us in the coming year!

Check out their social media below to follow along with what CHVNCE has got in store!

CHVNCE: Website

Beshiba Anticipates New Album With New Single

Photography: Jacob Williamson

Photography: Jacob Williamson

South Carolina's very own, Beshiba, is celebrating the upcoming release of their sophomore EP, Worthless, by sharing the second single off of the November 4th release! The song, "F.E.L" features a guest spot from Garett Hood, the vocalist/drummer of Guerrilla Warfare.

Check out the track below streaming for free on Bandcamp!

According to Beshiba, "The basis of the song came from the chant, which is rooted from the perspective of being an outcast from society and refusing to conform to the standards of every day life to which the mainstream imposes on you. It's about being a dreamer and looking beyond every day life and those precedents & values which are forced on you, and using your anger as a driving force to push through all that to achieve & get what you want out of life. On the other hand, the other parts of the song reference suburban kids who had everything handed to them on a golden plate who never really experienced hardship or poor upbringing, but try to pretend like they know what struggle is."

esides the anticipation of Worthless, Beshiba also recently announced a November tour, we've provided dates below! In the meantime, the single is available for free download on our Bandcamp as well as on iTunes, Spotify, Amazon, & Google Play!

To keep up with any new announcements that Beshiba will be putting out, check out their social media to never miss a moment!

Beshiba: Facebook // Instagram

The Hook Announces September Show

Poster Art: Jena Stevens Mar

Poster Art: Jena Stevens Mar

The Hook Journal is proud to announce that we are beginning our show series this September at The Tralfamadore right here in Philly!

We'll be using these shows to present to you the really rad, and hard working scene that we're constantly surrounded in. By collaborating with featured artists, we'll be able to bring the music right to you! Read about it, hear about it - that's the goal. 

This debut show will take place on September 9th at 7pm. We're featuring some of The Hook's OG faves including Weatherhead, Semiotics, and Halogens. Joining them is one of our newest features, Dear Friend!

Check out our Facebook event here, more info coming on this soon!!!!!